Released on = January 2, 2007, 11:50 pm

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst represents in CIO Summit Enterprise Mobility
Strategy Summit, organized by Dataquest

Press Release Body = ValueFirst represents in CIO Summit Enterprise Mobility
Strategy Summit, organized by Dataquest

India, December 2006

Amongst the fanfare of consumer-centric mobile services and applications, enterprise
mobility is emerging as a key segment in the mobility space. Dataquest, a leading
publication in the arena of IT and emerging technologies, organized a CIO summit on
the enterprise mobility strategy being formulated by the CIOs of manufacturing and
service enterprises.

The summit was organized in four cities - Chennai, New Delhi, Bangalore and Mumbai.
The key participants in the summit were players like Airtel, Lenovo, Symbol and
ValueFirst representing different stakeholders in the enterprise mobility value
chain. A few key points that emerged in the discussion were that enterprises are
looking for low TCO (Total Cost of Ownership) and high ROI (Return on Investment)
solutions to mobile enable their business processes. The PDA-centric solutions have
not got the approval of CIOs even in the western world because of high initial
investment.

On the contrary, SMS based enterprise solutions have picked up the fancy of
enterprises and every vertical, be it stock-broking, manufacturing, ITES,
e-business, construction, education and hospitality. ValueFirst, a leader in
enterprise mobility solutions, has over 650 enterprises in India alone. Apart from
that it is also expanding its operations in Europe, Asia-pacific and Africa.

The summit concluded that the future of enterprise mobility is seamless integration
of mobile channel with the existing ERPs and CRMs. ValueFirst has been an early
entrant in the market and has been serving large number of enterprises by providing
them SMS plug-ins for SAP and Oracle Applications.

About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting. Employing a
partnership with mobile operators, ValueFirst acts as an MVNO (Mobile Virtual
Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's Mobile
Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM
mobile handset.



Web Site = http://www.vfirst.com

Contact Details =
ValueFirst Messaging Pvt. Ltd
B-17, Sector - 32, Institutional Area
Gurgaon - 122 001. India
Tel: +91 124 4042537/8
http://www.vfirst.com
info@vfirst.com